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Beauty Therapy
I was fortunate enough to partner with Beauty Therapy, a female-owned beauty salon in southern California, to help brand and launch their business at the start of 2024! With inspiration from iconic Sanrio characters My Melody and Kuromi, Beauty Therapy's branding is tailored to entice the bold and sassy spirits of today's modern femmes. The use of a pink and black color palette, hand-drawn illustrations, and a flirty typeface all come together to create a dichotomy of visuals, balancing between pink and punk. Beauty Therapy invites all clients to indulge in self-care and unleash their inner "bad bitch."
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